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Advertising agency
Advertising agency also called a creative or marketing agency, is a company that specializes in designing, organizing, and managing advertisements as well as other promotional activities for its clients. These agencies operate independently from their clients, offering a fresh perspective on strategies to market products or services.
An ad agency can either be an in-house team or an external company hired to support marketing efforts. Their main role is to provide creative solutions and guidance that help clients effectively reach their target audience.
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Advertising
Advertising involves methods and strategies used to attract attention to a product or service. Its goal is to highlight the usefulness, benefits, and features that appeal to potential customers.
While advertising is most often applied to promote a particular product or service, it can serve various purposes. The most frequent application is in commercial promotion.
Digital advertising
Digital marketing is among the most powerful methods for companies of any size to broaden their audience, attract new clients, and increase their income sources.
However, success depends on knowing how to manage it effectively. Every advertising platform offers distinct advantages that you must leverage to see real results from your spending.
Amazon advertising
Amazon Advertising (previously known as AMS or Amazon Marketing Services) operates much like Google’s pay-per-click system, where sellers are charged only when customers click on their ads, regardless of whether a purchase is made.
Amazon’s ad division is expanding quickly, particularly as the company continues to broaden and diversify its range of products and services across its platform.
Social media advertising
Social media advertising refers to a form of social media marketing that involves using paid promotions to highlight your brand or business across various social platforms.
These paid promotions can appear in multiple formats and placements, featuring different types of creative content such as photos, videos, and interactive experiences.
Facebook advertising
Meta provides a form of online marketing known as Facebook advertising, which allows businesses and individuals to showcase their content through paid promotions on the platform.
Through this feature, users can create and manage their own ad campaigns, enhance post visibility, and monitor performance metrics directly via Facebook’s advertising dashboard.
Online advertising
Online marketing, often referred to as digital advertising, internet marketing, or web promotion, is a method of promoting goods and services through the Internet to reach users and audiences on various platforms.
This type of digital promotion includes strategies such as email campaigns, search engine advertising (SEM), social media marketing, various forms of display ads like web banners, as well as mobile-based advertising.
False advertising
False advertising refers to the practice of releasing, sharing, or distributing an advertisement that includes a misleading or untrue statement.
Such statements are made either deliberately or carelessly, with the goal of encouraging the purchase of products, property, or services.
Programmatic advertising
Programmatic advertising involves utilizing ad technology to automate the purchasing and selling of digital advertisements.
Through a series of automated processes, it delivers targeted ad impressions to audiences — all happening in under a second.
PPC advertising
PPC, or pay-per-click, is a form of online advertising in which advertisers are charged a fee whenever someone clicks on their ad. In simple terms, it’s a way of buying visits to your site instead of earning them organically.
When executed effectively, PPC campaigns are highly cost-efficient because the value gained from each click surpasses the amount paid for it. In other words, the investment per click brings in greater returns than its cost.
